National Grid World Cup 2010 research summary

The research for National Grid was carried out online by Opinion Matters between 21 and 26 May 2010 amongst a panel resulting in 1542 UK Adult respondents.*

 

National

Viewing habits

  • 68 per cent of people plan on watching England’s World Cup matches
  • 77 per cent of people plan on watching England’s game against USA at home or in a friend’s or relative’s house (11 per cent will watch England’s game against USA in a pub/club)
  • The vast majority (78 per cent) will be watching the game with another person/group of people
  • If England reach the final, 71 per cent would watch it at home/at a friend’s home (20 per cent would be in the pub)

Technology

  • 68 per cent of people will be watching the match on a modern plasma TV, LCD or HD TV, with 30 per cent watching on an ‘older’ TV

Refreshments

  • 64 per cent if people will head to the fridge at some point during the match
  • At half time, 41 per cent will head to the fridge for an alcoholic beverage, 27 per cent will opt for a cold soft drink 40 per cent of people plan on making a cup of tea, coffee or other hot drink at half time in the England v USA game
  • 21 per cent of people would celebrate England winning the World Cup by putting the kettle on

 

Scotland

  • 7 per cent of Scots will be supporting England and want them to win the World Cup
  • 33 per cent of Scots say there is nothing they would like more than watching the England football team slip up
  • 86 per cent of people plan on watching England’s World Cup matches

 

Wales

  • 36 per cent of Welsh people will be supporting England and want them to win the World Cup
  • 10 per cent of Welsh people say there is nothing they would like more than watching the England football team slip up
  • 85 per cent of Welsh people plan on watching England’s World Cup matches.

 

*All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).