As part of our continual promotion of the national gas emergency service to the general public, an advert appears on ITV and its digital channels over the festive period each year reminding individuals of the gas emergency number, 0800 111 999. We also broadcast a radio advert on one of the mainstream commercial channels over the same period reminding people of what to do if they smell gas.
This campaign delivers National Grid’s licence obligation to publicise the national gas emergency service (responsible for handling gas escape emergencies across the UK) and its telephone number to the general public. The media advertising is complemented by year round PR focussing on reminding the public of what to do in a gas emergency.
To ensure National Grid complies with its obligation to advise the public of the hazards associated with overhead lines, we run a safety campaign targeted at teenagers, raising awareness of the dangers of vandalism and playing near electricity towers.
The campaign links to the National Curriculum topics of PSHE and Citizenship. PSHE (Personal, Social and Health Education) gives pupils the opportunity to reflect on their experiences and how they are developing. It helps them to understand and manage responsibly a wider range of relationships as they mature, and to show respect for the diversity of, and differences, between people. Citizenship gives pupils the knowledge, skills and understanding to play an effective role in society at local, national and international levels.