We've got our new brand

Advertising campaign in US to reduce carbon emission
Our Brand position : 'The power of action'
Our brand - Advertising campaign in US


  • If one person converts from oil to natural gas,  it takes 3,300 pounds of carbon out of the air. What if we all converts?

If we all took small, simple steps, we could make a big impact. One step is converting your old oil heating system to clean natural gas. This alone can lower carbon emissions by up to 40%. That’s the carbon equivalent of taking six cars off the road for a year. That’s the power of action.

Advertising campaign in US to reduce carbon emission
Our Brand position : 'The power of action'
  • The planet doesn't give out rubber bracelets. But if it did, this is what they might say - 'The power of action'

There is one source of energy that can help us use all the others more efficiently. That can help us harness the wind and the sun. That can reduce our dependence on foreign oil. A source of energy that can increase reliability. Reduce monthly bills. Make homes more efficient. And actually unite us in the effort to reduce global warming. At National Grid, we’re committed to discovering it, delivering it, demanding it from ourselves. It’s called action. And it’s there for all of us to tap into.