It’s the beginning of a new era, as National Grid launches its new brand position – who it is and what it stands for. This brand position is represented by four simple, but powerful words – the power of action. Behind these four words is a commitment to our customers to put the power of action into all we do and say. That’s the positive brand experience we plan to build for customers, and live every day – whether it’s helping you manage your energy costs, providing unparalleled service or protecting the environment.
Perhaps most importantly, the power of action is a call to action for our company, our employees, and all our customers and outside constituents … because great things can happen when we work together. You’re important partners in our goal to make substantial improvements in the energy world, and the world in general. And we’ll continue to inform and inspire you to partner with us in these endeavors, which include, but are not limited to, environmental actions we can all take every day.
The new National Grid brand also builds off the positive reputations and actions of legacy companies. The difference is, everything everywhere will now come under the National Grid name and brand – so every customer in every part of our growing service territory knows they are receiving the same, consistently positive experience. Toward this end, former KeySpan customers on Long Island and in the New York metropolitan area, Massachusetts and New Hampshire will see National Grid logos on company office buildings, vehicles, as well as on their bills and employees’ ID cards. The company expects the full conversion will be completed by the end of the year.
The power of action will power all we do ... from customer satisfaction, to energy solutions, to community commitment, safety, the environment, and inclusion & diversity efforts, both within and outside the company. We’ll start with a big push on climate change improvements. Under National Grid’s new global climate change initiative, we recently announced our goal to reduce greenhouse gas emissions from our operations 80 percent by 2050. We’ll also adopt “carbon budgets” that limit greenhouse emissions permitted by each line of business. Beginning in April 2009, we’ll have annual and five-year emissions targets. And National Grid employees will be responsible for reducing the company’s carbon footprint by identifying the most efficient and effective ways of carrying out its electricity and gas operations.
But that’s just the start of what will be ongoing efforts to enhance all areas of our business ...